International Women’s Day is widely popular and celebrated globally. What started as a labor movement to support women’s rights is today a powerful program.

It highlights gender issues, celebrates the achievements of women, and inspires the global population for equality and equity. Women’s Day is one of the important days that businesses must celebrate on social media to resonate with the audience and customers.

International Women’s Day Social Media Post Ideas

1. Make it Fun with contests, giveaways, prizes

IWD is a day marked with a huge backstory and context. However, brands can opt for a fun angle to celebrate the day. It’s a good idea to get audiences involved with contests and giveaways.

This offers a business to reach a new audience as participation increases. It also allows brands to highlight products and services while making it a celebration. 

2. Highlight social issues

Brands today have and seek customers who value the same things they do. It means more loyalty to the brand. Thus, many brands don’t hesitate to highlight social issues through social media posts, especially on International Women’s Day.

Social media posts with social messages have a huge impact and garner many shares and comments. They also get popular on other platforms. Thus, brands have to craft these campaigns with some nuance.

If businesses are going to highlight social issues, they must do their research and create authentic messaging. Brands must avoid plugging in the product or promoting the brand if opting for this route.

3. Choose a social cause and get involved

Yes! Get involved. Isn’t it time-consuming, you’d ask? It is an effort, and customers want to see that brands truly care. They want to know that this international women’s Day social media post isn’t a gimmick or lip service.

Businesses with a larger global reach can make a difference with well-thought campaigns while also building brand equity.